Asad Hussain — Lifecycle & Retention Marketer

Resume.

I started my career as a marketing generalist at Visa, single-handedly driving $8M in revenue for a prepaid gaming product. The experience was invaluable and exposed me to almost every facet of marketing.

Realizing the importance of specialization, I decided to pursue lifecycle marketing and spent nearly a decade at Coupons.com, learning and implementing personalization, automation, & channel expansion strategies from the ground up.

Since then, I've taken that zero-to-one muscle across industries — scaling lifecycle programs for brands in e-commerce, health tech, and commerce SaaS. I'm currently shipping on the growth lifecycle team at Shopify, generating $30M+ in gross profit to date for the self-serve funnel.

Beyond the 9 to 5, my true passion lies in social enterprise. I dedicate my time to building nonprofits focused on healthcare accessibility and financial empowerment — because meaningful growth should reach everyone.

Expertise

Strategic

Zero to One Thinking Customer Lifecycle Strategy Marketing Automation Growth Retention & Loyalty LLM-Powered Personalization Email Marketing App Marketing Experimentation Insights & Analytics

Technical

Vibe Coding Braze Klaviyo Responsys Shopify ESPs & CRMs SQL Looker HTML

Career trajectory.

Lifecycle Marketing Lead

2023 – Current

Shopify

Architect lifecycle marketing strategies for Shopify's self-serve funnel, generating over $30M in incremental gross profit to date.

Senior Lifecycle Marketing Manager

2023

Blink Health

Built patient communication strategies that improved prescription refill rates by 24%, driving better medication adherence across Blink Health's Rx platform.

Director of Lifecycle & Retention

2022 – 2023

EcommerceBrands.com

Generated $10M in annual incremental revenue by rebuilding lifecycle and marketing automation programs spanning email, SMS, phone, & chat for 5 ecommerce brands simultaneously.

Senior Lifecycle & Retention Marketing Manager

2014 – 2022

Quotient Technology | Coupons.com

Designed lifecycle & retention strategies that generated $6 million in annual revenue for the Coupons.com app & website. Recognized with the Greater Than Award for sustainable growth.

Lifecycle Marketing Consultant

2020

Khan Academy | Contract

Implemented lifecycle marketing programs that drove donor engagement and giving, contributing to Khan Academy's record-breaking $65M fundraising year in 2020.

Lifecycle & Retention Marketing Manager

2009 – 2014

Visa | via PlaySpan acquisition

Created award-winning co-marketing campaigns that generated $8 million in annual revenue for UltimateGameCard, establishing it as a nationwide category leader. Recognized with the Go Beyond Award.

Bachelor of Science

2007 – 2009

San José State University | Business Administration, Marketing

After exploring computer science and engineering at UCLA, I pivoted to marketing at San José State — completing my bachelor's degree in just 5 semesters.

Community

Giving back.

TRS Health

Marketing Director

September 2020 – Present

Serve as board member, spearhead marketing and growth strategy for socially driven healthcare non-profit in Houston.

Securing Relief

Founder & Operator

2023 – Present

Operate local non-profit on a mission to secure relief for those in our communities facing financial hardship.

Recognition

What they say.

"Asad is very skilled at what he does. From day one, he utilized his incredible knowledge base and made an immediate impact on the team. He is a fast learner, very detail-oriented and understands the bigger picture. It was a great feeling to know that Asad was always there when I needed any type of support."

Dzuy Hoang Lifecycle Marketing & CRM

"Asad is one of the most enthusiastic, talented and intelligent marketers I have ever had the privilege of working with. Both his analytical and creative sides are showcased in his work — when running campaigns, his organization was clear and really drove a story from the numbers. He really is the go-to person."

Aiyman Hadi Product Marketing

"Asad was a core member of my marketing team at PlaySpan and crucial to the marketing success of the Ultimate Game Card. He was a fast learner on the business side of marketing and quickly grasped the ability to find correlations with the data and discover new opportunities. I was very pleased with his growth and recommend him for any marketing job without hesitation."

Robb Lewis Consultant

"Asad is one to always drive the business forward…he is constantly asking how can we make this better and faster.... I have continuously relied on him to lead and drive change."

Joy Ames Lifecycle & Product Marketing

"Working with Asad was a pleasure, and I was continuously impressed by his clever campaign ideas. He has a firm grasp on marketing strategies, and always keeps a watchful eye on the data to back up his decisions. He has a friendly and straightforward 'can do' attitude that makes him a hardworking asset to any team."

Hope Armstrong Head of Design, Instrumentl

"I had the pleasure of working with Asad during my time at Visa. His enthusiasm and passion for marketing allows him to take on any new challenges he faces. Whenever I had any questions about digital marketing Asad was the go-to person. I highly recommend Asad to any company looking for someone who will make a significant and immediate impact."

Sean Wong Senior Digital Marketing Manager

"Asad started out as an intern but quickly proved himself an invaluable resource and was promoted to full-time marketing manager at PlaySpan. He showed great initiative in spearheading several large multi-partner marketing campaigns. He is also a technical whiz and easily mastered complex marketing tools. He would be an asset to any marketing team."

James Ryan Growth Leader

Impact

Built from zero.

AI-Powered Perpetual Nurture

$12M Gross Profit

Analyzed conversion curves over time and identified an opportunity to perpetually nurture Shopify customers that churned after free trial. Architected a framework for content automation and sophisticated segmentation — leading to $12M in annual incremental gross profit.

High-Touch Checkout Recovery

$8M Incremental Revenue

For a high-ticket, complex e-commerce brand, a standard cart abandonment email wasn't enough. Built a multi-channel recovery program pairing personalized email and SMS sequences with expert phone agents — creating a consultative buying experience that converted hesitant shoppers into high-value customers.

Geofenced In-Store Offer Activation

9.4M Transactions Driven

Connected the Coupons.com mobile app to in-store shopping behavior using geofencing technology. When a user entered a participating retailer, they received a real-time push notification surfacing relevant offers — bridging the gap between digital discovery and physical purchase. Turned passive app users into active in-store converters.

Open to consulting & advisory roles

Let's connect.

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